Marketing & Commercial Growth
Build a clearer marketing strategy and turn activity into measurable commercial progress.
Marketing · Digital · Transformation
Making business
work smarter.
I help ambitious businesses connect marketing, technology and commercial strategy to improve performance, create better customer experiences and build more efficient operations.
Independent consultancy · Berkhamsted, Hertfordshire · Working with businesses across the UK
KB
CONNECTED THINKING
Marketing
Technology
Commerce
Operations
3 Reasons to Start a Conversation
#1
Over Twenty Years of Practical Experience
#2
Strategic Commercial Approach
#3
Unbiased Independent Advice
A little about me
Commercial thinking.
Practical experience.
Most businesses don't lack ideas. The challenge is getting marketing, sales, customer data and operational systems working together.
Over more than two decades, my work has spanned marketing strategy, digital growth, ecommerce, CRM optimisation, ERP integration and business transformation.
I bring a commercial perspective alongside hands-on experience with the platforms and processes businesses rely on. That means looking beyond individual channels or software packages to understand how everything fits together — and where improvements will make a genuine difference.
My approach is straightforward: understand the business, identify what is getting in the way, and turn the right ideas into practical action.
How I can help
Four connected areas.
One joined-up approach.
Whether you need strategic direction, hands-on support or help making your systems work harder, I can bring the commercial and technical pieces together.
Digital & Ecommerce
Improve digital journeys, online performance and the experience customers have with your business.
Technology & Business Systems
Connect platforms, improve processes and make better use of business data and technology.
Strategic & Interim Support
Provide experienced direction, project leadership and practical support when it matters.
Experience & expertise
Understanding the bigger picture.
Good decisions happen when commercial objectives, customer needs, people and technology are considered together.
Areas of experience
- Marketing strategy, brand development and customer engagement
- Lead generation, acquisition, conversion and retention
- Ecommerce performance and customer experience
- CRM optimisation, customer data and marketing automation
- ERP integration, business processes and workflow improvement
- Digital transformation and cross-functional project delivery
Platforms and technology
Acumatica
Microsoft Dynamics
SharePoint
Shopify
WordPress
WooCommerce
MailChimp
HubSpot
Freshsales
Zoho
CRM Platforms
Ecommerce Platforms
Marketing Technology
Platform experience is not an endorsement or a limitation to these systems.
My approach
From business challenge to practical progress.
No off-the-shelf answers or unnecessary complexity. The work starts with understanding what your business needs and what will make the biggest difference.
01
Understand
Get to know the business, its objectives, customers, systems and current challenges.
02
Identify
Find the opportunities, gaps and practical changes that can improve performance.
03
Connect
Align the people, processes, marketing activity and technology needed to move forward.
04
Deliver
Turn the plan into action, keeping the focus on useful outcomes and measurable progress.
Why work with me
Strategy that understands reality.
Commercially focused
Recommendations are grounded in business objectives, customer needs and practical value.
Strategic and practical
Big-picture thinking backed by hands-on experience of getting things done.
Cross-functional perspective
Marketing, ecommerce, CRM, ERP and operations considered as connected parts of one business.
Start a conversation
Have a business challenge?
Let's talk.
If you're looking to improve marketing performance, make better use of technology or connect the moving parts of your business, I'd be happy to have a conversation.
Connect with me on LinkedInBased in Berkhamsted, Hertfordshire · Working with businesses across the UK